mindshare presence and mindshare enhancement for small businesses

A client has asked me to propose how I’d do a “social computing audit” for them — essentially, they want to see (1) how their competitors are using things like blogs and YouTube, or FaceBook and Twitter and (2) what tools or methods *they* might want to adapt.

Something interesting – and unexpected – came up in the research I put into the proposal for that gig. The CEO who’d asked for ‘some thoughts on a proposal’ was politely skeptical about the bottom line value of these new tools. Still – off I went to do some preliminary work.

I found two things. Sure enough, the company had a very scant presence in these new(ish) venues.  And — as minimal as it was — it was *about* par for the course for that particular industry. The surprising thing was that a lion’s share of tweets and blog comments came from a handful of clearly dissatisfied customers!

Bottom line? It’s one thing to monitor how you’re ‘keeping up with’ competitors in terms of online visibility, it’s another to see *what* your online reputation is.

Really big companies know this difference and pay dearly for reputation management — for their company as well as for their c-level execs!

As far as I know (that is to say, as far as 5 minutes on Google searches popped up), the company that does this kind of small-company and (and their senior people) reputation management is a local (Bay Area) firm,   Reputation Defender   ( http://reputationdefender.com )

‘might be worth your while to check them out !

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