thinking of selling? — play a game … (part 3 of 3)

(please read parts 1 and 2, below)

So you’ve played the game and you’ve summarised your thinking on how your company will fare.

You’ve created an invaluable set of maps for future owners: maps in the sense that different plausible business backdrops are made explicit, and more importantly, maps in the sense of different – profitable – directions the company could take.

What you’ve created is a way to make your company stand out.  A way to make your company appear to have a robust future — not matter what is thrown its way.

Everyone gives a snapshot of the past — an often airbrushed photo of what’s gone before.  In a couple of pages, a couple of additional web pages, you can give potential owners a way to look into the future – a well thought-out and profitable future.

Look around at how similar companies have positioned themselves to buyers.

Anyone else giving a glimpse of the future?

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