in making “just a few brief comments” you can occasionally break the rules

American business often confuses seriousness of purpose with somberness.  When you are describing your business – planning on marketing efforts or sprucing it up with hopes for its sale — you have a choice. You *can* be like every other earnest, somber, button-down prospectus …. OR … you can push at the edges of what’s expected.

Years ago, comedian (and later – management training film company CEO) John Cleese accepted an award for his film, A Fish Named Wanda.  Rules were clear – accept the award, take up to 30 seconds to thank a few people. John decided that those rules were best suited to other recipients that evening.

This may not be the approach to get a loan from the Small Business Association, but for making your company stand out, humor may be an easy way to shine.

http://www.youtube.com/watch?v=-J7CCt4wh_M

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